Countries
Ecuador
Client
Crafted Ideas
Project
Soap Me Up
Description
A single liter of used cooking oil from our favorite meals can contaminate 1 million liters of water. Each year, approximately 25 billion liters of used cooking oil are discarded into the environment, equating to the contamination of 25 trillion liters of water. This pollution severely affects aquatic ecosystems, damaging flora and fauna and making access to clean drinking water more difficult. We created "Soap Me Up," innovative pills designed to convert used cooking oil into soap. These pills are primarily composed of coconut glycerin, a dry and natural material that serves as the base for soap creation. When "Soap Me Up" pills are mixed with used cooking oil, a reaction occurs that generates an effective soap for washing dishes or hands
Deliverables
Creative Campaign
Creative Direction
Innovation
Interactive
Product Design
Sustainable
Team
Alejandro Bottas – Creative Director & Head of Art.
Belén Arregui – Creative Director.
Maricel Cando – Art Director & Producer
Lorenzo Mercanti – illustrator
Jayy Starr – Sound Production & Singer
Gonzalo Benalcázar and Mario Larrea – Directors. Spicy.
Made García - Producer. Spicy.
Esteban Veloz, Fernanda Chamba – Stop motion Directors. Spicy- Dayoco
Ruben Herrera – Color and Post Producer
Adriana Camacho – Account Director.
Commissioned by
Capture Thunder.
Soap Me Up
Images (7) Videos (1)
Selected Works
Latin America and the Caribbean Regional BrandAdvertising Project
Pepsi - Thirsty for More - Equity Campaign 2025Advertising Project
Gatorade - Sweat SwapAdvertising Project
Fixing the bAIsAdvertising Project
Autumn/WinterAdvertising
Bloody DataPersonal Project
#ForYourPainAdvertising Project
Roxy - XtremeAdvertising Project
Puedes TodoAdvertising Project
Write 4 rightsAdvertising Project
Promises to keepAdvertising Project
Creative Women´s Circle of EcuadorPersonal Project