Countries
Puerto Rico & Venezuela

Client
Amnesty International.

Project
Bloody Data

Description
The campaign launched on November 25, International Day for the Elimination
of Violence against Women. The twist? Menstrual blood remains a taboo in Puerto Rico and is considered by many to be repulsive. Still the bloodshed of women due to violence doesn’t generate such disgust.

Deliverables
Creative Campaign
Creative Direction
Creative Use of Data
Art Direction
Print
Public Service

Team
Aníbal Quiónez: VP of Innovation and Creativity.
Belén Arregui: Creative Director.
Alejandro Bottas: Head of Art.
Paula Faletti: Copywriter.
Eduardo Wallace: Photographer
Diego Chilliano: Retoucher
Álvaro Susena: Developer.

Commissioned by
Arteaga & Arteaga.  

Bloody Data

Images (4) Videos (1)

Awards:

Caracol de Plata:
GOLD: 
Public Service Print.

BEST OF SHOW:
Public Service 2021.
 

District ADDY Awards:
SILVER
Public Service Website. 
Public Service Print.
Online Public Service Campaign.
 

Caribbean Advertising Federation l ADDY Awards:
BEST OF SHOW.
Public Service 2021.

GOLD: 
Campaña Print Servicio Público

SILVER
Campaña Online Servicio Público. 
Website Servicio Público.

Wina Festival:
Honorable Mention Direct.

SILVER 
Print  

SME Digital
BRONZE
Best Social Responsibility Campaign

TOP 6: BestAdsOn TV

Commissioned by
Arteaga & Arteaga.