Country
United Arab Emirates

Client
Mall of the Emirates

Project
Autumn Winter Fashion Campaign. Out of this World.

Description
This is not a conventional world anymore. The laws of physics do not exist. Nature behaves in a surreal way. So, how would a 3D fashion style look in the metaverse? As an ambassador of high-fashion brands, Mall of the Emirates has to be in fashion's vanguard, even if it is a new dimension of style.

Deliverables
Creative Campaign
Creative Direction
Creative Promo & Activation
Art Direction
Innovation
Health & Wellness

Team
Creative Director: Prerna Mehra
Senior Creative/Copywriter: Belén Arregui
Senior Creative/ Art director: Alejandro Bottas
3D Artist: Guillaume Sauzey

Commissioned by
Mullenlowe MENA

Out of this World

Images (2) Fashion Campaign

This is not a conventional world anymore.

The laws of physics do not exist.

Nature behaves in a surreal way.

So, how would a 3D fashion style look in the metaverse?

3D Artist: Guillaume Sauzey