Countries
United Arab Emirates, Dubai

Client
Roxy Cinemas

Project
Big movies deserve bigger screens.

Description
ROXY cinemas launched the biggest screen in the MENA region. This means any other cinema experience will be small compared to our experience.

Deliverables
Creative Campaign
Concept
Art Direction
Print

Team
Creative Director and head of design: Prerna Mehra
Senior Creative/Copywriter: Belén Arregui
Senior Creative/ Art director: Alejandro Bottas

Commissioned by
MullenLowe MENA

Big movies deserve bigger screens.

Images (6) 

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Commissioned by
Arteaga & Arteaga.