Countries
Global Campaign
Client
Pepsi
Project
Thirsty for More
Description
Pepsi’s campaign brings its global platform Thirsty For More to life with an unapologetic message about doing what feels right. It’s a bold celebration of choosing what really matters to you, despite any judgments. From spending all night gaming with friends to taking a sabbatical, and everything in between. Because if you love it, it’s never a waste.
Results
2.6B Global Reach
1.700 Pieces of coverage
100% Positive Neutral Sentiment
Interactive
Team
CCO: Santiago Luna Lupo, Pato Elfi
Creative Team: Belén Arregui, Alejandro Bottas.
Managing Director: Natalia Gamarra.
Head of Production: Camila Pérez Mollo.
Agency Producer: Esteban Malvarez.
Director: Virgil Ferragut
Commissioned by
Springtime
Thirsty for More - Global Equity Campaign 2025
Images (7) Videos (1)
Selected Works
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