Countries
United Arab Emirates
Client
MullenLowe MENA
Project
Fixing the bAIs
Description
How can we correct gender bias in AI? By using AI itself.
We used AI tools to create thousands of images of women in all professions removing gender from file names and descriptions so that AI can recognize them. We then added this huge database to our website, which uploaded this to stock image banks, social media, and the public image database that train AI. We also used AI platforms to invite artists and create a lifelong community that will keep working to fix the bias.
Deliverables
Creative Campaign
Creative Direction
Innovation
Interactive
Social Media
Digital
Gender Equity
Public Service
Data
Team
Prerna Mehra: Creative Director & Head of Design
Belén Arregui: Creative/ Senior Copywriter.
Dan Zecchinelli: Creative Director
Manahil Azeem: Jr. Designer
Danyal Lotia: 3D Artist
Zahid Gill: Motion Graphic Designer.
Commissioned by
MullenLowe MENA.
Fixing the bAIs
Images (2) Videos (1)
Selected Works
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